Der Gebirgsstädter

With respect, instinct for the necessary happiness and experience, he tries to make the right decisions to achieve his goals while remaining true to his principles.

A very important goal is always to deal responsibly with our natural resources and our environment as well as our fellow human beings. The ecological and social footprint that we leave with each of our products, is always very important to him.

The “mountain townman” deals with the world in which he lives. He’s very careful about the future. He acts confidently and responsibly. He believes in his world of values, which he deposits with content he stands for and for which he is willing to commit himself. It is aware that it is its job to preserve these values for the next generation.